Approach - CIULLA ASSOC - Brand Strategy and Package Design

THE CLIENT. THE BRAND. THE CONSUMER.

The three things we think about when we create design
solutions for a product. The point where these three things come together is the sweet spot we aim for. It’s the place where we
help a brand connect emotionally with consumers and
drive positive results for our clients.

With agility, flexibility, responsiveness and senior-level expertise working on each project, we immerse ourselves in a brand, a company and the consumer. Then we balance a project’s business objectives and goals with extraordinary design to create a visual language that will speak to the heart of the target consumers.

We seek to understand, respect, and work together with our clients to help them achieve their business objectives and understand how their brand can stand out in the marketplace.

We research the history of a brand, its competition and category trends. Then we create a visual language to help it achieve a unique identity.

We find answers to questions about the consumer—how they think, how they shop, what moves them—and then design solutions that will help them connect with a product in a unique way.