Tom's of Maine™
Brand Revitalization

Our goal was to redefine the Tom’s
of Maine visual identity to reflect a
new brand positioning and personality, making it more contemporary, approachable, and relevant in the natural care category, where competitors garnered share. Ultimately, the revitalization had to improve communication hierarchy
and ease of shopping, while transcending citizen brand status.
The end result yielded an increase
in purchase intent amongst loyalists and the consumer target.