Tone^® Body Wash

To remain competitive in a fast growth category, Tone wanted to target a unique consumer: a savvy, expressive and eclectic 20-year-old woman into shopping at boutiques. We helped reposition the brand with a complete visual language makeover through the use of color, unique imagery and special printing effects. The redesign helped make that ‘20 something’ target a believer that Tone is a fashion-forward brand.