The Grove^®

The Grove® stores have a nationwide presence and offer healthy snack options to the traveling public. The objective was to build upon the Grove’s updated store style and “natural retreat” positioning by developing an identity and packaging that reflect their healthy lifestyle tagline: “Have fun, Live life, Eat right!” The result is an eye catching visual identity that communicates natural, premium and fresh and successfully works in tandem with the store environment to create a “healthy oasis” for the busy traveler.