BIC^® Lighters

The project objective was to create
a multi-faceted visual identity for a special edition series of FLICK MY BIC lighter wraps that break though the shelf clutter in the C-store and checkout counter environment.
We delivered the unexpected, while being relevant to the target consumer. The design series pushes visual boundaries and leverages consumer insight trends to achieve the goal; also elevating BIC brand perception and the FLICK MY BIC slogan.