Duck easyLiner^®

The challenge was to reinvigorate the category by emphasizing the benefits of protection and cleanliness in a modern way. Key to this was to communicate how easy to use shelf liners are and to offer a segmentation system that helps consumers find the right product. The updated easyLiner brand mark says simple and modern and the “Roll on the Clean” communication is their call to action. The clean photography cues the consumer to ease of product use. The result is a fresh, modern visual identity that increases product relevance.