Purex^® Complete 3-in-1™ Display

Our goal was to create a design solution for a category-changing laundry detergent, to reflect its simplistic, and revolutionary, proposition—detergent, softener and antistatic in one sheet. We developed a simple and clean brand identity and package design that communicates convenience. Supporting Dial’s largest launch, our team produced graphics that helped transition Purex from a value brand to a category innovator.