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Herb Murrie & Tom White founded Murrie White Design.
Designed the Sure® brand package, the first powdered spray deodorant for Procter & Gamble.
Creation of the Keebler Tree Logo, which became the new brand identity of the company, used on packaging & corporate communications and continues to be a brand icon today.
The firm was renamed Murrie White Drummond Lienhart after Arch Drummond & Jim Lienhart become partners.
Designed the Bounce® brand package, the first sheet fabric softener for Procter & Gamble.
Designed the Shout® brand package, the first spray spot remover for SC Johnson.
Redesigned the Frango® brand for The Marshall Fields Company - the identity still exists today.
Sam Ciulla joins Lipson Alport Glass Associates as Executive Creative Director.
LAGA design team, lead by Sam Ciulla, created The Art of Refreshment for Perrier®. The design won the Grand Clio in package design, the first year the award was given.
Designed the Dasani® brand for The Coca-Cola Company - for a global launch and successful position in the emerging bottle water category.
LAGA design team, lead by Sam Ciulla, created Coca-Cola Strategic Presence, a global brand communications & packaging program which appeared in 185 countries around the world. The program won at the London International Awards.
The firm is renamed Murrie Lienhart Rysner, after Sheldon Rysner became a partner, and eventually simplified to MLR Design.
Designed the Simply Orange brand package for The Minute Maid Company, the company's first not-from-concentrate offering, creating a separate corporate entity. Prior to the graphic design, the LAGA design team, lead by Sam Ciulla, developed the structure design in 2000.
LAGA design team, lead by Sam Ciulla, created the structure and graphics for Starbucks® Coffee Liqueur, a new product launch in the spirits category, as a joint venture between Jim Beam and Starbucks.
The firm was re-named CIULLA ASSOC, after Sam Ciulla acquired MLR in 2006 and took on the role of CEO & Executive Creative Director. We are currently in the process of creating new milestones for our already history-rich firm.
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