CIULLA ASSOC wins a Dieline Award at the 2010 FUSE Conference

April 15, 2010 CIULLA ASSOC, a recognized strategic brand consulting and design firm, is proud to announce it received an award in the first annual Dieline Design Competition, for the design of the Backyard Farms package in the Food category. Founded on the belief that everyone should be able to enjoy fresh, healthy, locally grown produce all year long, the challenge was to translate this positioning into an impactful brand persona. With a sustainable, innovative new structure and contemporary graphic identity, the overall design is successful in conveying the brand attributes of authentically fresh and locally grown while showcasing the fully vine-ripened tomato product in a category that typically displays bulk produce.