A WORLD OF TRAVEL

KAEHLER | BRAND REVITALIZATION

In a world where digital disrupts, classic, handmade quality and attentive service can still turn heads.

ESTD. 1920

The Kaehler company and family both have a heritage with roots deep in Chicago. This purveyor of fine travel goods has the kind of care and attention to detail that seems a thing of the past.

So, we looked to the past for inspiration to rebrand this hometown classic.

By evoking the design personality of a bygone era, the new identity reassures customers of the solid, fine-crafted quality that can rarely be found today.

In addition to the brand’s retail applications, the mark is also embossed in the company’s new line of fine leather travel goods.