SOURCING & DELIVERING GREAT WINES

ACUTE ANGLE WINE CO. | BRAND DEVELOPMENT & BOTTLE DESIGN

CIULLA was approached to design an identity for a Chicago wine distributor, who was also intrigued about developing his own wine brand.

A PROJECT OF PASSION

Acute Angle Wines was founded in 2009 by Ben Kaehler. The business model is to connect importers and distributors directly with consumers in unique and intimate settings. Wines are offered at aggressive prices and the customers generally make purchases in greater volume than single bottle(s).

SYMBOLISM

After an in-depth design exploration, the final design direction was selected. The ultimate identity solution utilizes an antique compass which abstractly forms the letter "A" for Acute Angle. Metaphorically the compass represents precision, the measurement of distances and suggests a global/world-traveler perspective.

Acute Angle will take you on a tasty voyage to foreign lands and allow you to sample great wines at affordable prices. Oh, and the best part is...you won't have to leave your house.