VISUALIZING GOODNESS

TOM’S OF MAINE | BRAND REVITALIZATION: IDENTITY, PACKAGE DESIGN

Unquestioned authenticity. Unrivaled consumer trust. Untouched for too long.

THE ORIGINAL NATURAL BRAND

Natural products are making great strides in the mainstream marketplace. Although Tom's of Maine origin in the 70's is respectable, this classic natural brand was being surpassed.

We started with our signature Brand Manifesto™ process. We immersed ourselves in Tom's heritage. We listened to consumers' perceptions. We factored in their driving mantra “Uncommon Goodness for the Common Good.” And ultimately, we translated the complete message into a visual language that resonated with new natural care consumers and with Tom's loyalists.

EXPANDING ON THE ORIGINAL

Our collaboration with Tom's went beyond the core line of oral care products.

We have worked for a number of years as trusted brand stewards on line extensions and new offerings that have helped Tom's expand into the broader personal care market.

LIFELONG LOYALIST

Healthy habits start naturally. Well, no, actually kids need help to start good habits. We continually work to help Tom's speak to consumers of all ages. Wicked Cool toothpaste is an exciting entry targeted to tweens.

And what about Tom's Moms? They may not always choose natural products for themselves, but nothing is too good for Baby. Start Young. Live Green.