THE ORIGINAL NATURAL BRAND
Natural products are making great strides in the mainstream marketplace. Although Tom's of Maine origin in the 70's is respectable, this classic natural brand was being surpassed.
We started with our signature Brand Manifesto™ process. We immersed ourselves in Tom's heritage. We listened to consumers' perceptions. We factored in their driving mantra “Uncommon Goodness for the Common Good.” And ultimately, we translated the complete message into a visual language that resonated with new natural care consumers and with Tom's loyalists.