SCENTS OF STYLE

TONE | BRAND REVITALIZATION: PACKAGE DESIGN

We re-outfitted this brand with a whole new wardrobe and kept it sassy and classy for nearly a decade.

THE SKIN-TASTIC CHIC

The inspiration behind the Tone redesign is its vibrant consumer target. This energetic young fashionista appreciates style and uses it as a form of self-expression. She is an explorer who indulges in the little discoveries that make her feel good about herself.

The scents she chooses change with her outfits and her mood. Along with fashion trends, she is up on the latest skin care ingredients and on the lookout for good value.

SPECIAL EDITION

Look what's popping up!

The latest styles change each season and so do Tone's spectacular scents. Some stick around, but others are just for a season. For summer, a little sugar scrub polishing helps skin glow.

Because of the successful launch of Tone's Daily Detox, it was selected to be the Dial Corporation's Breast Cancer Awareness item. Daily Detox is now always on the shelf and seems to never go out of style!

Special packaging for the holidays makes healthy skin giftable.