It’s Always Tomato Season.
BACKYARD FARMS | STRUCTURAL PACKAGING DESIGN
What a thing of beauty! A row of eight red, ripe tomatoes on a single vine. CIULLA brought them to market in a proprietary, sustainable, and award-winning package.
Backyard Farms produces the tastiest tomatoes because they are picked ripe and delivered to grocers within one day. They're not joking when they say their tomatoes are “Grown not too far from here.”
Our challenge was to develop a packaging structure that not only helped ship and display the tomatoes, but kept them bundled in their unique set of eight. These beauties would not be sold in bulk!
The final structural design supports Backyard Farms mission to provide fresh, friendly, local, sustainable, ripe tomatoes. The combination of unique die-cuts, craft substrate and integrated branding won CIULLA both a Pentaward and a DIELINE award, helping grow Backyard Farms through the roof.
Client: Backyard Farms
Lifestyle: Sustainable Premium Produce
Category: Food & Beverage
Services:
Brand Strategy
Package Design
Structural Design
Material Strategy
Brand Guidelines
Production Artwork