Taste the Fiesta

For Casa Cocina, our brand naming study and identity revitalization work has evolved the brand to use a more authentic, culturally appropriate spelling of "Casa Cocina." The new logo retains brand equities such as the Casa ‘house’ element, while evolving to a more contemporary and impactful treatment in order to capture today’s Costco consumer, searching out new and exciting offerings.

We took the old packaging and transformed it, using vibrant colors, in combination with fun pattern artwork and new photography shot with, Stephen Hamilton Productions, to showcase just how fun and delicious Casa Cocina could be. The new design captures the experience adn expression of a festive gathering and highlights the Casa Cocina brand ethos, Taste The Fiesta!