Working to create inclusive food systems.

Family Farmed has been renamed and branded as the The Good Food Catalyst. CIULLA was brought on to strategically re-name and re-position this non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities.

In this effort, CIULLA used our expertise in foundational brand-building to discover key values and core points of difference for the organization to arrive at a new visual and verbal expression for the brand, creating a new brand architecture to create awareness and organization for each cohort, each advocating for an inclusive and equitable food industry.