Bringing an Icon from Europe Across the Pond.

When Persil developed a product line that left laundry stain free, also removing irritants and pollutants, Persil launched an innovative technology called ‘Deep Clean.’ Our task was to bring efficacious packaging graphics and clear concise benefit communication to the new line, sparking interest with consumers while clearly touting the dual benefits this new line offers.

As Persil grew to become a new challenger to the US laundry market, CIULLA provided continuous brand stewardship to maintain consistency across a large portfolio of liquid and DISC™️ products. Additionally, we were enlisted to launch exciting new product innovations around fresh scents, and powerful cleans including; Persil Active Scent Boost and Persil OXI. These products have provided traction within the U.S. market as Persil pushes to become a powerful competitor within the laundry category.