01/31/18

PERSIL SCORES A TOUCHDOWN!

We will be watching the big game on Sunday in anticipation of the new Persil ad featuring Persil detergent’s superhero, The Professional. The ad will also feature the Persil package graphics which we are proud to say, we developed in partnership with the Henkel team. The Persil graphics align with the Persil brand essence: premium clean, modern, powerful.  The Persil brand has been available to U.S. consumers since 2015 and is here to stay judging from sales. CIULLA scored a TD with Persil –  the graphics are Truly Dynamic!