Services
The things we love to do are the things we do best.
THINK. CREATE. INSPIRE.
As digital disrupts, and marketplaces transform, brands have become even more important and valuable. CIULLA creates meaningful branding solutions that speak to consumers' minds and hearts. Informing. Persuading. And inspiring.
We keep iconic brands relevant. We enable brands to evolve. We revitalize wayward brands. And we engineer the mind-space for new brands to grow.
STRATEGY
We listen.
We ask the right questions.
We get involved.
We lead.
INNOVATION
We have passion.
We challenge the status quo.
We deliver solutions to move your business forward.
DESIGN
We deliver on consumer insights.
We create breakthrough visual solutions.
We inspire consumers.
BRAND MANIFESTO
Our BRAND MANIFESTO™ process gets to the heart of your brand and to what motivates your consumers. It begins with competitive audits, positioning and alignment on brand strategy. Then we host a collaborative ideation workshop where, using words and pictures, we build narrative platforms, each emphasizing distinct strategic features of your brand. We refine the platforms and develop design prototypes to accompany each. Then we test the platforms and prototypes with consumers. The result? Validated, clearly-defined launchpads for targeted, relevant design.
POSITIONING/
IDEATION
NARRATIVE
PLATFORMS
DESIGN
PROTOTYPES
CONSUMER
VALIDATION
TARGETED DESIGN
Targeted design development then begins. After creative development and selection, we validate the designs with consumers, incorporating essential feedback into final design refinements, extensions, and approvals. Our production team then provides the highest quality final artwork for release and printing.
TARGETED
DESIGN
DEVELOPMENT
DESIGN
REFINEMENT
FINAL
CONSUMER
VALIDATION
FINAL
REFINEMENT
& RELEASE
EACH PROJECT IS UNIQUE
Some brands need a little fine tuning, others need the whole works! We provide a wide variety of services for our clients. Click on any of the links below to see specific examples from our case studies that may be relevant to you. We are here to help!