Fuel The Spark.

STOKE PROVISIONS | NEW BRAND CREATION

Launching a challenger snacking brand for those seeking high protein energy sources on the go.

stoke provisions brand identity and package design
stoke provisions brand identity and package design
stoke provisions brand identity and package design
stoke provisions brand identity and package design
stoke provisions brand identity and package design
stoke provisions brand identity and package design

Stoke Provisions, a lean start-up with roots in the cattle industry, came to CIULLA with a vision to launch a beef jerky using only high quality, certified humane beef. We were charged with bringing a colorful, eye-catching package to life that would promote healthy portable snacking for those looking to fuel their lives with wholesome ingredients.

The campfire identity and functional benefit communication was developed to reflect the stoked lifestyle and unique nutritional density. The distinctive orange color palette and illustrations are now instantly associated with the Stoke Provisions brand.

“Fuel the Spark” is about fueling creativity, connections between people, parents and our kids. Stoke’s mission is larger than simply clean quality jerky. With a focus on families, health & wellness, the brand is now positioned to be a force for good, providing people the fuel they need to live their best lives in their community.

Client: Stoke Provisions

Lifestyle: High Protein Snacking

Category: Food & Bev.

Services:

Brand Strategy

Brand Identity

Package Design

Brand Expression

Production Artwork