Exotic Scents of Style.

TONE BODY WASH | NEW PRODUCT DEVELOPMENT & PACKAGE DESIGN

Introducing new and unique destination fragrances for trend driven scent seekers.

Tone® wanted to take your shower game to the next level by adding new fabulously fragrant Body Wash scents to your routine. We helped bring that mission to life with exotic packaging graphics for these exciting new variants.

It’s a delightful dilemma: which Tone® product do you choose first? With so many heavenly scented, stunningly effective body washes, you’re sure to find one your skin can’t resist.

Each bottle showcases the destination and inspires consumers with unique bottle colors, custom illustrations combining unique elements ranging from active ingredients to pop-culture symbols to create a sense of place and sensorial experience. Step up your shower game with Tone®.

Client: Henkel Corporation

Lifestyle: Scent Seeking Enthusiasts

Category: Personal Care

Services:

Brand Architecture

Package Design

Custom Illustration

Brand Guidelines

Production Artwork