LAUNCH A NEW BRAND
Target: The Millenial Male; Nothing can be substituted to satisfy his craving for ice cream; tired of the same old; continually seeks new experiences and adventure. So began our adventure to launch a new premium brand for Wells Dairy.
We started with our signature Brand Manifesto™ process to develop design platforms and brand names. When visual language groups evolved we created a prototype package and applied our favored names. These went to qualitative testing.