IT’S ALWAYS TOMATO SEASON
BACKYARD FARMS | STRUCTURAL BRANDING
What a thing of beauty! A row of eight red, ripe tomatoes on a single stem. If they looked this good in the produce section I bet people would just eat them right up!
PICKED WHEN RIPE
Backyard Farms produces the tastiest tomatoes because they are picked ripe and delivered to grocers within one day. They're not joking when they say their tomatoes are “Grown not too far from here.”
Our challenge was to develop a package structure that not only helped ship and display the tomatoes, but kept them bundled in their unique set of eight. These beauties would not be sold in bulk!
All the structural concepts supported Backyard Farms brand attributes: Fresh, Friendly, Local, Sustainable, Ripe, Delicious.