Buffalo Creek Brewing, a destination brewery and taproom hailing from historic Long Grove, Illinois had identified distribution opportunities with local retailers, and needed a go-to-market strategy. CIULLA was engaged to launch three beer styles to be sold as 4-pack 16oz tall boys. Our process began with naming across three distinctive styles of beer; a Traditional Style Helles, a double dry hopped American Wheat and a flagship Vienna Style Lager. Through a deep category audit, strategy naming sessions and trademark research; Angelic Helles, Half Nelson and Long Grove Lager were agreed upon and conceptual package development began.
