HEALTHIER SKIN. HEALTHIER US.

DIAL BRAND | BRAND REFRESH

To allow for new products and innovations to come to life strategically, Dial needed to create an optimized brand architecture.

BRAND ARCHITECTURE

The challenge was to establish a refreshed design system that could unify the Dial brand, segment different product tiers and strengthen the brand block - across BW, LHS, Bar. Through refinements to imagery composition, architecture and claim communication we were able to help provide cohesion and flexibility across a refreshed portfolio.

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