YOU CAN CALL ME DUDE!

Born out of their apartment in Chicago, Dude Wipes were the creation of 4 life-long friends that were out to have fun and create a product that didn't take itself seriously. Getting in and out of sticky dude situations gave them the idea of a wipe targeting dudes like themselves. To them, toilet paper presented some unnecessary evils when it comes to getting the job done. Wipes were more efficient and offered a soothing benefit. From that point on, Dude nation was born and their journey is just beginning.

PRETTY BOY

As the brand sought to increase domain expansion and venture into the beauty care category, it became important for the packaging to retain some of the brand's core unifiers while achieving appropriate differentiation.

Dude Shower® was the first launch by the brand. It offers a practical solution for an all-over clean up after the gym or from working outdoors. It's a much larger wipe that can cover a lot of dude regions.

Dude Face® was the next innovative creation from the dudes. It's great for a simple face clean-up but offers a moisturizing benefit for use after shaving. Way to go dudes!