TRANSFORMING LIVES

JUVENILE PROTECTIVE ASSOCIATION | BRAND IDENTITY, COLLATERAL

JPA is an organization that is full of life, hope and optimism. CIULLA revitalized the brand with a compelling new identity and materials.

REJUVENATING A CENTURY OLD BRAND

JPA is an outreach organization with a long and rich history. Starting at the turn of the 20th century with its founders, Jane Adams, Julia Lathrop and Louise DeKoven Bowen created Hull House in Chicago. The organization has evolved and now concentrates on intervention to improve family life for the benefit of the children.

As JPA evolved its mission and core concentrations, its brand identity no longer represented the organization in a meaningful way. Utilizing silhouetted figures, the adult advocate and the at-risk are fully realized within a welcoming symbol. The vibrant color palette further reinforces the optimism of JPA.

FIGHTING FOR THOSE WHO CAN'T

The mission of JPA is to improve the social and emotional well-being and functioning of vulnerable children so they can reach their fullest potential at home, in school, and in their communities.

These goals are accomplished by providing counseling services to at-risk children and families, conducting research, sharing knowledge, and providing expert consultation/guidance to others serving these children and their families.

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