REJUVENATING A CENTURY OLD BRAND
JPA is an outreach organization with a long and rich history. Starting at the turn of the 20th century with its founders, Jane Adams, Julia Lathrop and Louise DeKoven Bowen created Hull House in Chicago. The organization has evolved and now concentrates on intervention to improve family life for the benefit of the children.
As JPA evolved its mission and core concentrations, its brand identity no longer represented the organization in a meaningful way. Utilizing silhouetted figures, the adult advocate and the at-risk are fully realized within a welcoming symbol. The vibrant color palette further reinforces the optimism of JPA.