The Kaehler company and family both have a heritage with roots deep in Chicago. This purveyor of fine travel goods has the kind of care and attention to detail that seems a thing of the past.
So, we looked to the past for inspiration to rebrand this hometown classic.
By evoking the design personality of a bygone era, the new identity reassures customers of the solid, fine-crafted quality that can rarely be found today.
In addition to the brand's retail applications, the mark is also embossed in the company's new line of fine leather travel goods.