PURE, SIMPLE, NATURAL

LA DOLCE VITA | BRAND REPOSITIONING, PACKAGE DESIGN

Bringing a traditional style Biscotti brand to the specialty, natural channel.

THE BEST EXPERIENCES COME FROM WHAT IS GENUINE & REAL

Nonni’s Foods, the world largest purveyor of biscotti, was looking to expand into the natural foods channel (Central Market, Sprouts, etc.). In order to differentiate from Nonni’s core offerings, Nonni’s chose to leverage their “La Dolce Vita” brand for the specialty natural channel launch. La Dolce Vita is inspired by the founder’s Italian heritage and made with non-GMO ingredients and nothing artificial. Product qualities that today’s N.O.S.H. (natural, organic, sustainable, healthy) consumers are actively looking for.

IMPACTFUL RESULTS

The new brand identity and packaging for La Dolce Vita takes on a sophisticated approach. Branding and flavor communication appear in prominent locations creating a centered composition that allows the biscotti and real, authentic ingredients to shine. The simple iconic doily serves multiple functions, it holds the flavor communication, it features the product, and it helps create strong brand blocking at shelf. The pinstripe backdrop communicates traditional baking, as well as a modern, bright brand expression that feels authentically premium.

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