CREATING AN OWNABLE ICON
Located a few miles off the Wisconsin shore in Lake Superior, Madeline Island is rich in history and scenic beauty. Accordingly, Madeline Island Candles uses only natural materials in their candles, like soy wax, cotton wicks, and real essential oils and fragrances. They wanted a new identity that embodied both their mission of sustainability and aspects of island life.
In our design research, we learned that the island is called Moninwunakauning Miniss by the native Ojibwe people, meaning Home of the Yellow-Breasted Woodpecker. The bird identity CIULLA designed pays respect to that special heritage.