WHAT MAKES IT SPECIAL
Known for Italian specialty baking with a modern twist, Nonni's combines old world traditions with contemporary recipes that create distinct appearance, taste and texture.
The original packaging was standing out at shelf, but lacking distinctiveness and a unique and motivating point of difference. Nonni's felt there was an opportunity to communicate their authentic brand story in a compelling and meaningful way.
To understand how the Nonni's brand story would best resonate with current and potential consumers, we used our Brand Manifesto™ process. During this discovery phase, we developed multiple brand platforms and associated packaging systems.