When you’re looking for a treat that you can feel good about, look no further than Nonni’s THINaddictives. This club channel favorite had the opportunity to better communicate the uniqueness of the product and improve shelf impact. Through our strategic design process we were able to revitalize this Nonni’s classic in club channels and beyond.
CIULLA initiated an in depth creative exploration of branding, product communication, and product photography. Several design concepts were brought through consumer qualitative research to provide actionable design insights that guided us towards a food forward design with clarity around form/flavor. Through a revitalized brand identity, new typography for flavor and product description, and new product photography, completed at CIULLA, we were able to elevate the overall brand and product presentation.