CONTEMPORIZING A BAKING CLASSIC
After in-depth brand research and auditing, The J.M. Smucker Company concluded a redesign of their entire line of baking mixes and frosting was essential to capturing a growing younger audience while retaining long time Pillsbury brand loyalists.
The redesign needed to play to Pillsbury’s strengths (like the Doughboy and signature Pillsbury Blue) but photography, graphic communication, and segmentation all needed a fresh look.
