HIGH PERFORMANCE CLEAN

PERSIL | REVITALIZATION, BRAND ARCHITECTURE, PACKAGE DESIGN

Bringing a European Icon across the Pond.

PROFESSIONAL PERFORMANCE EQUALS DEEP CLEAN

When it came time to develop a product line that provided clean stain free laundry and also removed irritants and pollutants, Persil launched an innovative technology called Persil Deep Clean.

Our task was to bring standout packaging graphics and clear concise packaging communication to the new line, sparking interest with consumers while clearly touting the dual benefits this new line offers.