THE BEST DRESSED COLLECTION

RIGHT GUARD | NEW PRODUCT LAUNCH, PACKAGE DESIGN

Driving brand growth through a younger consumer.

CONNECTING WITH THE MILLENNIAL TARGET

To drive growth in the Men’s APDO stick category, Right Guard’s goal was to introduce a premium collection that offered unique, on-trend fragrances and advanced protection against sweat and staining.

In this new collection, we were charged with developing visuals around three distinctive personality types; Alpha, Baller and Stunner. Right Guard’s new “Best Dressed Collection,” inspired by trending fashion patterns, has your back with full-strength protection against sweat and odor, unique on-trend fragrances, and un-paralleled stain protection for your clothing.

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