THE GAME CHANGER!
The Right Guard brand is steeped in sports heritage and is known for its premium performance on and off the field.
Right Guard body wash needed a new game plan to re-energize its fan base and retail partners by modernizing the overall look of the body wash line.
RIGHT GUARD FOR THE WIN
The goal of clean, simple and modern was inspired by athletic apparel worn by professionals and weekend warriors alike.
The arc a key design feature from the antiperspirant/deodorant packaging arc was leveraged to help consumers quickly connect with the body wash form and impactful color clearly differentiates variants.
The revitalized Right Guard body wash transformed into another piece of athletic gear to stash in the workout bag!