SLAY YOUR DAY
DreamFuel, is a brand founded on the idea of making every day count. In today's world we're all looking for ways to better ourselves, make our dreams happen and DreamFuel is the snack that helps you, "Slay Your Day.” That's the DreamFuel mantra three founders from Chicago, including personal trainer, Brett Velon live by. The DreamFuel team wanted to set the bar higher for functional snacks. Whether you're an athlete, former athlete or just enjoy physical and mental challenges, DreamFuel ensures you're providing your body the fuel it needs to perform at the highest level.
Gluten-free, zero-added sugar, no sugar alcohols, high protein, soy free, keto friendly, with the unique added benefit of collagen, the recently upgraded formula and nutrition profile prompted a brand and package overhaul that would communicate quickly and effectively to consumers why this is THE taste-worthy, functional snack bar in an extremely crowded space. CIULLA explored a range of brand identity and package design concepts that reflected the brand mission, and prepared the brand for upward trajectory and distribution. The package would need to connect with the active consumer mindset and immediately communicate the functional benefits of the bar.