COMMUNICATING SOFTNESS, FRAGRANCE & LOVE

Suavitel’s rich hispanic heritage was very respectable, but needed to be contemporized to establish a more current brand identity, and segmentation for a global portfolio.

We used our signature BRAND MANIFESTO™ process to immerse, listen, and understand new consumer insights and the global landscape in order to help establish design platforms for design revitalization across tiers, sub-brands and countries.

The result is a new brand identity and fragrant forward design that maintains it's legacy, but has progressed to appeal to a wider audience.