TELLING THE RIGHT STORY
Known for great tasting, grass-fed beef, PRE® combines the integrity of traditional ranching with the advancements in modern technology to produce truly, superior beef. The original packaging looked sterile and lacked taste appeal. PRE® felt there was an opportunity to communicate their authentic brand story in a more compelling and relevant way.
To better understand how the PRE® brand story would best resonate with current and potential consumers, we used our Brand Manifesto™ process. Multiple brand platforms and associated packaging systems were developed. Using qualitative research, we affirmed the authenticity and relevancy of the PRE® story.