THE CHALLENGE
Created in 2018 by world-renowned chefs and brothers Derek and Chad Sarno, Wicked Kitchen’s goal is to provide convenient and exceptionally tasty, plant-based foods for meat eaters and vegans alike, while reducing the harmful impact on animals and the planet. Wicked had achieved wide distribution and success within Tesco in the U.K., as the market leader in plant-centric meals, snacks, and ingredients, but when it came time expand into the U.S. market, with an updated look and feel, CIULLA was eager to help.
