We create brand visual language that inspires people to love your brand.

We are critical thinkers who uncover your brand’s essence, voice and create an emotional connection
We believe in the power of design, we deliver solutions that make your brand, meaningful, relevant and impactful
Ultimately, the work will resonate with your consumers, and inspire brand loyalty, retention and conversion

SERVICES

Brand Strategy

Need to reposition, find the white-space in your category or vertical? We can help reconsider your brand’s foundations visually and verbally.

Consumer Research

We provide design stimulus, consultation and consumer research with our affiliates to hear consumer preference and quantitatively validate design solutions.

Brand Identity & Packaging

Brand identity, packaging, structural design, we bring brands to market in a visually compelling way, and win a lot of awards on behalf of our clients.

Rapid Innovation

Need to innovate? We develop new product propositions, service offerings and design concepts and execute with speed and a strategic lens.

Corporate Communications

Corporate identity, employer branding, branded environments and brand worlds come to life in partnership with CIULLA.

Digital Touchpoints & Activation

Website development, integrated marketing communication, we bring your brand through digital activation and print.

BRAND MANIFESTO™️

People remember stories. Let’s tell yours. We manifest brand identities and positioning that convey your point of difference and capture your audience.

Discovery & Immersion

We uncover brand equity, dig deep in the competitive landscape and consumer insights to understand the past, present and transform the future.
Collaborative Ideation

Through strategic design-thinking we build out big brand ideas, that serve as a catalyst for strategic decision making.
Brand Platform Development

Brand platforms are formalized through visual language and verbal brand manifestos, exploring alternative ways in which to articulate your positioning.
Consumer Research

Qualitative, quantitive research, is used to hear consumer preference, validate design solutions, and inform our design path forward.
Master Brand Development

With alignment we can now bring your brand to life across omni-channel marketing, communications, and integrated design programs.

AGENCY LEADERSHIP

Sam J. Ciulla

CEO & EXECUTIVE CREATIVE DIRECTOR
Brand design has been my life’s work. I love learning a new trade or industry and working with great people and their brands that shape our culture and the consumer world. I have enjoyed hiring and mentoring dozens of designers throughout my career. My role as a design leader has brought me around the globe, working with iconic brands, and diverse cultures - this experience has enriched my life and I am grateful for it.
Luis Izaguirre

DESIGN DIRECTOR
Design is my passion. Some might call me a “design ninja”. I am fortunate to have made a career of working with some of the most iconic brands worldwide. Realizing concepts that move brands and businesses forward is what design is all about. CIULLA is a firm that values people and design, and I’m a believer in those qualities.
Chris J. Ciulla

DIRECTOR, CLIENT ENGAGEMENT & STRATEGY
Taking brands and products to the next level is what we’re all about. The power of brand design is real. The symbols, and brand ethos we identify with as people, impact who we are and how we define ourselves throughout culture. I am grateful to strategically build brands with our clients. And to be trusted to maintain brand loyalty while creating growth for start-ups and fortune 100 companies alike.
KC Bauer

HR FINANCIAL MANAGER
My interest in finance set me on a path to accounting for small entrepreneurial start-ups, which lead me to CIULLA. My role revolves around agency operations, planning, forecasting and sales. When not at work, I enjoy volunteering my time with the Make-A-Wish foundation, or spending time traveling, meeting interesting people and eating incredible food!